OUR STORY

A New Era of Beauty, Expiration Dates Tracks The Way They Should Be

Well-Kept Beauty (WKB) is a mobile app tracking your cosmetics expiration dates alerting you when it is time to toss and replace an old expired product promoting healthy skin and a flawless makeup application – all while being 100% shoppable.

Don’t get caught with old makeup and skincare…subscribe to our newsletter to be the first to know when the app launches at www.wellkeptbeauty.com.

1938 is the online magazine blog for Well-Kept Beauty, formally entitled Primer.

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